Dress Up

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Place Category: SHOP Gainesville Square

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  • At the core of the company, Dress Up has one main mission — to show the love of Christ, and to help women realize their worth. Our brand strives to make sure that each woman walking in the doors leaves feeling more confident and loved than they did walking in.
    Dress Up all started with a simple visit to the mall. Derrick and Danielle Case were walking through your average local mall with Danielle’s sisters, and were exhausted after browsing through endless stores that all had the same premise — overpriced clothing that lacked style and the items were the same month after month. Danielle walked out of the final store and told Derrick, “This is ridiculous, we should open our own store. We should offer new styles every week, make it affordable and on trend.”
    That idea lead to inception of the first Dress Up storefront in Dahlonega, GA in August 2009, just five weeks after that trip to the mall.
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