Dress Up

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Place Category: SHOP Gainesville Square

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  • Wear Time and Time Again

    Dress Up all started with a simple visit to the mall. Derrick + Danielle Case was walking through our average local mall with Danielle’s sisters and was exhausted after browsing through endless stores that all had the same premise – overpriced clothing that lacked style and the items were the same month after month. Danielle walked out of the final store and told Derrick, “This is ridiculous, we should open our own store. We should offer new styles every week, make it affordable and on-trend.”

    That idea led to the concept of the first Dress Up storefront in Dahlonega, GA in August 2009, just five weeks after that trip to the mall.

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