Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019
State-of-the-Art Michelin Tower to be Constructed on Site of Existing Control Tower
Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at the north Georgia race track, as it officially becomes Michelin Raceway Road Atlanta.
Michelin is writing a new page in the history books at Road Atlanta, as it becomes the first-ever entitlement partner of the track. Equally as significant, Michelin will lend its name to a race track for the first time in its existence.
