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OFFICIAL CONTEST RULES

1. NO PURCHASE NECESSARY ELIGIBILITY:  The Sweepstakes I (“Sweepstakes”) is open only to legal U.S. residents of Georgia, Alabama, Tennessee, South Carolina, North Carolina, and Mississippi who are eighteen (18) or older. Employees, directors, officers, and agents of Lake Lanier Convention & Visitors Bureau, Inc. (“Sponsor” or “LLCVB”), Atlanta National League Baseball Club, Inc. (“ANLBC”), and each of their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies, and suppliers involved in the Sweepstakes, as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household of such individuals are not eligible to enter or win. Void where prohibited by law.

2. HOW TO ENTER: The Sweepstakes begins at or about 6:00 PM EST on 07/26/14 and ends 11:59:59 PM EST on 08/13/13 (“Sweepstakes Period”). All entries become the sole property of the Sponsor and will not be returned. There is two (2)  ways to enter during the Sweepstakes Period:

Text: By using an SMS-enabled device to text keyword communicated on advertising materials provided by contest management (Mobivity, Inc. Chandler, AZ.) Standard text message and data rates apply to each message sent or received. Other charges may apply; check your mobile plan for rates/details. Participation may not be possible on all carriers.  Instructions for help and to cease receiving messages regarding the Sweepstakes will be provided by Mobivity, Inc. You will not receive future text messages regarding the Sweepstakes except for notification if you are selected as a potential winner. Please note that proof of text message submission does not constitute proof of delivery/receipt. Limit one (1) text message entry per wireless account per day. If more than one (1) entry is received from the same person or phone number per day, only the first entry will be considered valid and Sponsor may choose to disqualify all entries submitted by that person at Sponsor’s sole discretion. For purposes of this Sweepstakes, a “day” is the 24-hour period between 12:00:00 AM EST and 11:59:59 PM EST. Sponsor’s computer is the official time keeping device for this Sweepstakes. All valid Text Message Entries must be received by 11:59:59 PM EST on 08/13/14.

Mail-In: By hand printing on a 3” x 5” paper, your complete name, address, birth date (MM/DD/YYYY), email address (optional), daytime telephone number, valid keyword (use same keyword as identified for text message entries) and signing your name. Mail entry in a #10 envelope (4.125” x 9.5”) with a return address along with first-class postage affixed to: Mail received without a verifiable and legible return address is incomplete and not a valid entry. Note: entry form, mailing address and return mailing address all must be the same mailing address, otherwise entry is invalid. Entries without a valid keyword will be considered incomplete and not considered an entry. Limit one (1) entry per #10 envelope, per person/household, per day. No mechanically reproduced entries permitted. All valid mail-in entries must be postmarked by 08/14/14 and received by 5:00 PM CT on 08/17/14.

3. WINNER SELECTION/NOTIFICATION: One (1) winner will be selected in a random drawing conducted on or about 08/15/13 from among all eligible entries received by, an independent judging organization, whose decisions on all matters relating to the Sweepstakes are final. An entrant’s entry will be included in the drawing pool associated with valid keyword used to enter or indicated on entry form. Odds of winning depend upon the number of eligible entries received. Prizes will be awarded assuming sufficient eligible entries are received and prizes are properly claimed. The potential winners will be notified by phone, text, mail or email within two (2) days after drawing date.

4. PRIZE AND APPROXIMATE RETAIL VALUE: Grand Prizes (One (1) Grand Prize: prize includes four (4) tickets to LanierWorld beach and waterpark, (2) nights hotel stay at the Best Western Plus Lake Lanier, (1) $25 value gift certificate for dining at Recess Gastro Pub, (1) $50 value gift certificate to Masterpiece Mixers paint studio, (4) tickets good for one round each of mini golf at The Oaks Miniature Golf, (2) Adventure Tours from North Georgia Canopy Tours. Important Notice: Winner must be at least 18 years of age. Winner will be responsible for all gratuities, meals, transportation, lodging and any other incidental costs or expenses not identified in these rules. Sponsor is not responsible if any part of prize is delayed, postponed, or canceled for any reason. Winner will not receive compensation from Sponsor for tickets that the winner is unable to use due to cancellation. Attraction tickets may be subject to standard rain-check policies and procedures set by the issuer. Winner agrees that the grand prize contents is awarded pursuant to a revocable, nontransferable license that is personal to that applicable winner and may not be sold, resold, auctioned, bartered, assigned exchanged, placed in commerce, transferred, given away, donated or otherwise conveyed. A violation of these restrictions shall revoke winner’s license, and the prize will not be honored. Released Parties (defined below) will not be responsible for Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster outside their control that may cause the cancellation or postponement of any event or exhibition. Limit one (1) prize per household/address. ARV of all prizes: $749.

5. WINNER VERIFICATION: The potential winner is subject to verification of eligibility and compliance with these Official Rules. The potential Grand Prize winners may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) within four (4) days of attempted notification or prize will be forfeited in its entirety and may be awarded to an alternate winner. Failure to provide all required information and a signature on the documents will result in forfeiture of winner’s right to claim a prize and may be awarded to an alternate winner, if time permits. In the event of noncompliance with these Official Rules, or if prize notification or prize is returned as undeliverable, the prize will be forfeited and may be awarded to an alternate winner, if time permits.

6. PRIZE TERMS: Prizes are not transferable and include only the items specifically listed in these rules as part of prize. No substitution or cash equivalent of prize is permitted except at the sole discretion of the Sponsor. If any prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Any portion of prize not accepted by winner will be forfeited. Federal, state, and local taxes on prize and any expenses relating to the acceptance of and use of prize not specified herein are the responsibility of winner. Sponsor will issue an IRS Form 1099-MISC for each winner whose prize is valued at $600 or more. Approximate retail value is as of the time the rules were printed and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded.

7. ADDITIONAL TERMS: Sponsor is not responsible for late, lost, misdirected, mutilated, incomplete, illegible, or postage-due entries or mail. Sponsor is not responsible for incorrect or inaccurate entry information whether caused by entrant or by any of the equipment or programming associated with or utilized in the Sweepstakes, or by any technical or human error that may occur in the processing of the entries. Sponsor assumes no responsibility for undeliverable text messages resulting from filtration of a user’s Internet service provider or wireless phone carrier network. Sponsor is also not responsible for any technical problems, malfunctions of any telephone service, computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission that may affect the ability of consumers to participate, or for any damage to any participant’s computer system/software related to or resulting from participation in this Sweepstakes. Sponsor is not responsible for any change of email address, mailing address and/or telephone number of entrants. Participants may not enter more than the maximum number of times allowed with multiple cellular phone numbers or multiple return addresses. Any participant who attempts to enter with multiple identities/return addresses or uses any device or artifice to register/enter multiple times will be disqualified at Sponsor’s sole discretion. In the event of a dispute regarding the identity or residence of a winning entrant, the entry will be deemed made by the authorized account holder of the phone number from which a Text Message Entry was sent (i.e. the natural person assigned to the number by a phone service provider) or by the resident of the return address listed on the return address envelope from which the Mail-In Entry was sent. Potential winner(s) may be required to provide Sponsor with proof that he/she is the authorized account holder of the phone number associated with the winning entry or the resident at the return address listed on the return address envelope associated with the winning entry. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected, or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE/PHONE SERVER OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAW AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Proof of submission of an entry will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any typographical, technical, or other error in the Sweepstakes offer, administration of the Sweepstakes or in the announcement of prize winners. In the event of a printing/production/typographical error, irregular or invalid code/message or equipment error, neither, the sponsor, nor each of their respective parent companies, their distributors, alcohol beverage retailers, affiliates, subsidiaries, advertising and promotion agencies, nor their respective agents or agencies shall have any liability. In no event will more than the number of prizes stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent (or more claims are received) than the number of prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible prize claims received. In the event Sponsor is prevented from continuing with the Sweepstakes or the integrity and/or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without any further obligation. If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted on www.DiscoverLakeLanier.com. In the event of cancellation, Sponsor will award the prizes in a random drawing from among all valid and eligible entries received up to the time of such cancellation, providing a sufficient number of entries are received. By participating in this Sweepstakes and submitting an entry, each entrant agrees: (i) to be bound by these Official Rules, including all entry requirements; (ii) to hold Sponsor, ANLBC, the MLB Entities (as defined below), their respective representatives, directors, officers, agents, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies, employees, successors and assigns (collectively, the “Released Parties”), harmless against any and all claims, injuries, damages, losses and liability that may occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any prize or any travel or activity related to the receipt or use of any prize; and (iii) that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, in fact or in law relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Winner, by acceptance of a prize, grants to Sponsor, its designees and the Released Parties the right to use winner’s name, address (city and state of residence), photograph, image, voice, statements and/or other likeness and prize information in perpetuity for purposes of advertising and trade in any and all media now known or hereafter devised, throughout the world, without further compensation, or consideration, notification or permission, unless prohibited by law. As a condition of participating in this Sweepstakes, each entrant agrees that any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or the prizes awarded shall be governed by the laws of the State of Georgia without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, without resort to any form of class action, exclusively before a court located in Hall County, Georgia. Further, in such dispute, under no circumstances will entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including reasonable attorney’s fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Sweepstakes), and participant further waives all rights to have damages multiplied or increased. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Please see the privacy policy located at www.DiscoverLakeLanier.com for details of Sponsor’s policy regarding the use of personal information collected in connection with this Sweepstakes.

8. RULES REQUEST: For a copy of the official rules, send a self-addressed stamped #10 envelope to: Atlanta’s Day at the Beach Sweepstakes, c/o LLCVB, Post Office Box 2995, Gainesville, GA 30503

9. WINNERS LIST: For the names of the winners, available after 08/17/14, send a self-addressed stamped #10 envelope to: Atlanta’s Day at the Beach Sweepstakes Winner, c/o LLCVB, Post Office Box 2995, Gainesville, GA 30503

9.10 SPONSOR: Lake Lanier Convention & Visitors Bureau, Inc. Post Office Box 2995, Gainesville, GA 30503.

The “MLB Entities” shall mean the Office of the Commissioner of Baseball (“BOC”); its Bureaus, Committees, Subcommittees, and Councils; MLB Advanced Media, L.P. (“MLBAM” or “MLB.com”); Major League Baseball Enterprises, Inc.; Major League Baseball Properties, Inc.; the Major League Baseball Clubs (“Clubs”); The MLB Network, LLC, Tickets.com, Inc.; SportsOnEarth, LLC; and each of their parent, subsidiary, affiliated and related entities, any entity which now or in the future, controls, is controlled by, or is under common control with the Clubs or the BOC and the owners, general and limited partners, shareholders, directors, officers, employees and agents of the foregoing entities.

This Sweepstakes is not sponsored by ANLBC or the MLB Entities. ANLBC and Major League Baseball trademarks and copyrights are proprietary to the MLB Entities. All rights reserved.

 POS Disclaimer w/text details

 NO PURCHASE NECESSARY. To enter text the valid keyword provided to the number given in promotional materials. See participating retailers’ display for details or, for official rules, log onto www.discoverlakelanier.com.  Must be 18+ and a legal resident of Georgia, Alabama, Tennessee, South Carolina, North Carolina and Mississippi. Void where prohibited. Begins 7/26/14 and Ends 8/13/14. *Msg&data rates may apply. Text HELP to 49375 for help. Text STOP to 49375 to cease messages.

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